All about keyword popularity!
So you have a site and you’ve built your metatags and submitted it to the engines. But did you research the top keywords prior to all this work? A keyword is a word that an user would enter as a search term when using a search engine to find something. Millions of searches are done daily, and quite often people will use the same “keyword” to find something.
Using our keyword popularity tool we will give you an example: The keyword “crafts” had 761 searches done on it during a set period of time. Now imagine if you had great ranking under this keyword? Traffic would find your site and that would means sales!
Honing in your popular keywords
Now does that mean every single craft site out there is going to compete for this keyword? Yes, everyone would love to be ranked number one under a top keyword, and with time and effort it can be done. However clever webmasters will quickly understand that many of the same people who searched for “crafts” ,will be performing more than one search and will likely enter terms such as “Christmas crafts” that has 412 searches in our database, or perhaps they would use specific words to an industry with in crafts such as “scrapbooking” which has a 799 searches done in our database, and with further investigation it would be discovered that many people also used the keyword “scrap booking”, which has a significant number of searches done for it as well. In addition those keyword combined with other keywords generated a large number of searches as well. In other words there are many keywords and combination of keywords to target your search engine marketing with.
As a first step it is important to come up with a list of keywords about your site, and run them through the keyword popularity checker to see if they really are popular. We have a basic free one at www.sitesubmit.ca and you can find others such as the one built into the Google Adwords manager.
Where do I put these popular keywords?
Once you have figured out which top keywords fit your site, you must place them inside your metatags. Example: This page is all about keyword popularity, and as such we have included our top targeted keyword “keyword popularity” in the title of the site. Ensure that each page has a unique meta tag title so that each page can be used as a entry point for visitors. For more information on where to place keywords in meta tags please visit metatags.ca.
When the meta tags have been completed, we then focus on ensuring that these targeted keywords are placed in the actual content on our website, and that gets down to written text. Text is important because the robots (aka: spiders , web crawlers) the search engines send out to index your site are really only able to use text information from your site in their databases. The robot indexes your website looking for text, and once it finds it…by downloading your page and parsing out the html to retrieve useful text . It sends the information back to the search engine database where it is stored and made searchable. The text words that were found on your site and in your meta tags are associated with your webpage url inside this database.
With our text written, we then run the site through our keyword density checker which can be found at Keyworddensity.ca to ensure that the top keywords come through the correct number of times on the page. Now all this can take time, but the end marketing results can have a huge impact on your bottom line.